Leading beauty innovation since the 1960s.

The Beauty Collective designs, develops, and distributes high-performing beauty and personal care brands across New Zealand and beyond.

From pharmacy shelves to global retail partners, we create and curate ranges that are playful, energetic, and effective — brands consumers love and retailers trust to deliver results.

  • Skinnies

    Sustainably made sunscreen using zero water, rubs in clear and adapts to all skin tones.

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  • Tender Love + Carry

    Founded on the idea of creating a cosmetic bag worthy of sitting on any vanity.

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  • Studio Hue by Simply Essential

    Achieve effortless glamour in minutes with meticulously crafted press-on nails.

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  • Mae

    Functionality meets style and great styling starts with your hair.

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Let’s work together.

From concept to consumer, The Beauty Collective delivers end-to-end brand and product development. Since 2001, we’ve combined creative thinking with manufacturing expertise and retail insight to bring beauty brands to life.

Our meticulous attention to detail ensures quality at every stage — from concept and design through to production and final delivery.

With deep retail experience and strong supplier relationships, we balance innovation, cost efficiency, and shelf impact to create products that resonate with consumers and perform in market.

It’s a sunscreen revolution.

Water doesn’t protect you from the sunshine. Normal sunscreens are made using 50-70% water (crazy huh!). So we decided to take the water out. This means Skinnies is better for the environment because we’re not wasting water and, because Skinnies isn’t diluted, the sunscreen acts like a concentrate staying on your skin, doing what it should, for longer.